redchair - a branding experience

Creativity | Inspiration | Results

What is The Redchair Experience?

Gerry Visca is focused on igniting the inner genius that lies deep within individuals and organizations. For the past several years – Gerry Visca has inspired thousands of entrepreneurs world-wide as one of Canada's top inspirational speakers and Creative Directors. Regarded as Canada's Creative Coach® Gerry Visca has mastered the 'art of creating individuals' through compelling brand power – harnessing their inner potential and articulating their intention with creativity and passion.

What is the BrandSPIRED Movement?

BrandSPIRED is Gerry Visca's creative movement about being 'in-spirit' with your why - what makes you really you. "I go deep, really deep with entrepreneurs and select organizations like to their inner-core" notes Visca.

The end result is only the beginning of a bigger part of their life that is about to unfold. I then position entrepreneurs and organizations with what I refer to as an 'inspired brand essence.' This includes the creation of an overall feel which becomes their 'image vocabulary' and a positioning statement designed to engage and invoke emotion within their target audience. I don't stop there - I then unfold this essence from theory into a cohesive 12-month plan.

The end result is a fully developed 'vision binder' also referred to as [The Red Book] that the entrepreneur receives. It includes: Their Vision Plan, Brand Attributes, Brand Positioning, Marketing Tactics, Recommendations, Financial Projections and even a 12-month marketing plan.