 |
 |
 |
|
 |
|
 |
|
EDUCATION
|
Spokes (Online Learning in Rural Communities Web Portal) BRANDING The goal of this campaign required us to develop a strong brand to position this new, innovative web portal. We used 'spokes' and the 'wheel' as symbols to reflect the rural component while capturing the essence behind the portal as an element of progress. The name 'myspokes' weaved its way into the overall positioning and provides a sense of ownership with the target audience. |
 |